Wavelink launches 5thWave with iasset

IT Distributor Wavelink has launched 5thWave, a solution built on the iasset platform to help automate and streamline the renewal process and drive a proactive approach to technology upgrades, refreshes, and cross-sell opportunities.

5thWave offers powerful asset and customer lifecycle management, designed to help partners optimise renewals, upgrades, and technology refresh cycles, so channel partners never miss a revenue opportunity.

Built on the iasset.com platform, 5thWave is fully integrated into Wavelink’s NetSuite ERP and Fortinet API, delivering automated renewal quotes that significantly reduce the average time to generate and send a quote. Wavelink’s 5thWave launch comes at a critical time, as the broader market braces for a wave of technology refreshes, including Fortinet’s expected firewall upgrade cycle beginning in 2025. Artificial intelligence (AI)-driven security solutions are advancing, and post-pandemic infrastructure investments are reaching maturity, driving organisations to reassess their security environments. 5thWave gives partners the tools and intelligence needed to manage these transitions proactively, eliminating the risk of missed renewals and ensuring seamless technology upgrades.

Within just 6 months of implementing iasset.com Wavelink has since generated AU$5.6 million in revenue, with 60 per cent of all renewal quotes now validated automatically.

Ilan Rubin, chief executive officer, Wavelink, said, “Wavelink recognises that partners are under increasing pressure to manage complex customer lifecycles while identifying new opportunities for growth. 5thWave takes the burden out of asset and renewal management, giving partners a data-driven, automated solution that keeps customers on track and optimises sales opportunities. Wavelink is helping partners protect their existing business while unlocking new revenue streams by removing inefficiencies and automating key processes.”

Scott Frew, chief executive officer, iasset.com, said, “iasset.com is thrilled to support Wavelink’s growth by automating sales processes and accelerating business success. Wavelink’s iasset.com implementation showcases how channel players can use cutting-edge revenue technology while integrating with existing systems seamlessly. This can be achieved with minimal disruption while delivering immediate, tangible benefits in cost reduction, revenue growth, and competitive advantage.”