ChannelTalks - Beyond Net-New

Alex Whitford is the VP of Revenue at Channext, helping businesses understand how to hit hyper scale through technology and channel strategy.

With 8 years of building channels across Europe, Middle East and Africa, he has developed extensive relationships with key leaders and businesses who have taught him the key steps to building a killer channel that scales itself!

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Nick has been involved with the IT industry for more than 30 years and has successfully blended entrepreneurial ventures with a career spanning marketing, product development, sales, executive/general management and director’s duties. In 1994 Nick founded IT distributor 1World Systems and later co-directed LAN Systems, both highly profitable ventures which were later acquired. In 2004 Nick co-founded Distribution Central and grew the business from a start-up to revenues of $700 million in 15 years.

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Scott is a seasoned entrepreneur with nearly 40 years of experience in building IT companies across the Asia Pacific region. In 2008, he founded iasset.com, the world's first channel-friendly revenue and sales automation platform designed for IT vendors, distributors, resellers and MSPs. Today, iasset.com is trusted by leading tech brands, managing over $20 billion worth of assets across its global customer base.

Before iasset.com, Scott co-founded and served as Executive Chairman of Distribution Central. Under his leadership, the company grew from a five-person team with a $1.7 million turnover to an organization with more than 160 employees across two countries and revenues exceeding $520 million. Prior to that, Scott established other successful technology businesses that were later acquired, including MarketEntry, LAN Systems and Micro Networks.

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