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In this ChannelTalks interview with Thomas Mardahl and Matthew Ruskin from Rejoose, we explore the critical role of sustainability within the IT sales process, offering valuable insights and strategies for channel partners and IT sales professionals.
The discussion explores how Rejoose supports the Channel in integrating sustainability into their operations and why their partnership with iasset is a game-changer for embedding ESG to the I.T sales process and quoting.
The interview underscores the significant commercial opportunities that sustainability presents for IT sales teams, particularly as demand for carbon and energy metrics rises at the board level. As customer priorities shift toward sustainable purchase strategies, sales professionals are urged to adapt by leveraging new tools, operational processes, and data.
Sustainability is not just a moral imperative but a strategic advantage, which is why IT sales professionals need to embrace ESG principles and equip themselves for the evolving market landscape.
KEY TOPICS
02:30: The Rejoose founding story and what they do for the Channel.
05:00: Why iasset and Rejoose have partnered and what it offers for iasset customers.
08:00: Why ESG should matter to the Channel and why there is still underlying confusion.
12:00: The significant commercial opportunity for I.T salespeople.
14:30: Growing pressure and demand for carbon and energy information at the board level.
17:00: Paradigm change in purchase strategy – why sales reps must adapt to this new world.
20:50: What tools does a salesperson need in 2025 and beyond to execute on this?
23:00: Operational process to obtain the required carbon data.
28:00: Case study demonstrating the commercial rewards that can be achieved.
31:00: Taking a proactive stance as an I.T reseller or MSP.
34:40: Different levels of maturity across global markets and its impact on customer demand.
39:30: Best sources of information to help learn more about ESG.
40:45: Other common use cases.
44:20: Upcoming refresh opportunities that will set the stage over the coming years.
46:30: Where to start?
Thomas Winther Mardahl is an entrepreneur and co-founder of Rejoose ApS, a green-tech company established in 2017 that specializes in integrating carbon emission data into business transactions to enhance environmental transparency. Mardahl's work reflects a commitment to merging technology with sustainability, aiming to provide businesses with tools to accurately assess and reduce their carbon footprints.
Beyond Rejoose, Mardahl holds directorial positions in other ventures, including TNT Invest ApS and E Optimo ApS.
Matthew Ruskin is a seasoned professional in the IT channel industry, currently serving as the Chief Commercial Officer (CCO) at Rejoose, a SaaS company specializing in carbon emissions data and reporting for the global IT market.
In 2019, Ruskin founded Channel Edge Ltd, a premium channel engagement partner, where he holds the position of Managing Director.
Nick has been involved with the IT industry for more than 30 years and has successfully blended entrepreneurial ventures with a career spanning marketing, product development, sales, executive/general management and director’s duties. In 1994 Nick founded IT distributor 1World Systems and later co-directed LAN Systems, both highly profitable ventures which were later acquired. In 2004 Nick co-founded Distribution Central and grew the business from a start-up to revenues of $700 million in 15 years.
Scott is a seasoned entrepreneur with nearly 40 years of experience in building IT companies across the Asia Pacific region. In 2008, he founded iasset.com, the world's first channel-friendly revenue and sales automation platform designed for IT vendors, distributors, resellers and MSPs. Today, iasset.com is trusted by leading tech brands, managing over $20 billion worth of assets across its global customer base.
Before iasset.com, Scott co-founded and served as Executive Chairman of Distribution Central. Under his leadership, the company grew from a five-person team with a $1.7 million turnover to an organization with more than 160 employees across two countries and revenues exceeding $520 million. Prior to that, Scott established other successful technology businesses that were later acquired, including MarketEntry, LAN Systems and Micro Networks.
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