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Everyone loves to say they are “100% channel”- but is that strategy actually working, or are you just ticking a box?
In this episode, we take a hard look at why so many vendors who rely entirely on channel partners are still underwhelmed by their results. From missed upsell opportunities to poor renewal performance, the promise of scale through partners often falls short of reality.
Why? Because there’s often a fundamental disconnect between vendor expectations and what the channel is actually equipped or incentivized to deliver. We dive into one of the most overlooked aspects of this equation: ownership of the installed base and the ongoing motion to drive Customer Lifetime Value (CLV).
Who’s responsible for nurturing that customer post-sale? Who’s tracking asset data, proactively managing refreshes, upgrades, and renewals? Too often, vendors assume their partners are doing this when in reality, no one’s truly accountable. And that’s costing millions in unrealised revenue.
We unpack the myths and missteps of the “100% channel” mindset, and offer a more realistic, modern approach to partnering: one that balances trust with structure, and enables both vendor and partner to actively grow customer value throughout the lifecycle.
If you're committed to channel but struggling to unlock its full potential, this conversation is a must-listen.
Moheb is regarded as one of Australia’s most authoritative figures in the field of channel management. He is a regular speaker at industry events, and was inducted into the prestigious ARN (Australian Reseller News) IT Industry Awards 2011 Hall of Fame for his outstanding contribution to the Australian IT industry.
Moheb has spent over 30 years in the Information and Communication Technology (ICT) industry in senior management roles assisting companies grow their business through a focussed and successful partnership methodology. He has delivered channel sales training workshops to over 6,000 people in 15 countries across Asia Pacific, Europe and America.
Nick has been involved with the IT industry for more than 30 years and has successfully blended entrepreneurial ventures with a career spanning marketing, product development, sales, executive/general management and director’s duties. In 1994 Nick founded IT distributor 1World Systems and later co-directed LAN Systems, both highly profitable ventures which were later acquired. In 2004 Nick co-founded Distribution Central and grew the business from a start-up to revenues of $700 million in 15 years.
Scott is a seasoned entrepreneur with nearly 40 years of experience in building IT companies across the Asia Pacific region. In 2008, he founded iasset.com, the world's first channel-friendly revenue and sales automation platform designed for IT vendors, distributors, resellers and MSPs. Today, iasset.com is trusted by leading tech brands, managing over $20 billion worth of assets across its global customer base.
Before iasset.com, Scott co-founded and served as Executive Chairman of Distribution Central. Under his leadership, the company grew from a five-person team with a $1.7 million turnover to an organization with more than 160 employees across two countries and revenues exceeding $520 million. Prior to that, Scott established other successful technology businesses that were later acquired, including MarketEntry, LAN Systems and Micro Networks.
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