How to monetize your data with iasset.com

In this vlog, James Bent, Project Delivery Manager at iasset.com,  describes how to refresh and monetize your data to enable growth and create additional value for your business.

Video Transcript:

Welcome to this video on how to refresh and monetize your data with the iasset.com platform. My name is James Bent and I lead iasset.com’s pre-sales team, working to help our customers understand how to effectively capture one of their most valuable assets – their data – using it to then run sales activities to create additional value for their business.

Whether you’re a technology vendor, distributor or reseller, it’s never been more important to turn data from your existing customer base into previously unseen opportunities – regardless of what state that data might be in today. With iasset.com, no matter how many systems your data is stored in today, our platform takes your disparate data – including Point of Sale (POS) data, product lifecycle data (products/part information), pricing data, supplier feed data and more – capturing, structuring and refreshing it through our installed asset lifecycle modules.

Using our Sales Campaign module to then analyse your installed assets, iasset.com automatically identifies ways to monetize your data through new revenue opportunities, including automatically generating pre-validated proposals ready for your sales or your CX teams to take to your customers. And it is this concept of data capture, refresh and data monetization that I want to walk you through today.

With iasset.com, the first step is to capture, structure and refresh your data. Whether you use our upload tools or our standard integration points, we start capturing your existing data from whichever tools you use today – your existing CRM, ERP, service management, data warehouse or even excel spreadsheets – combining it to create installed asset and product lifecycle records that form the basis of your data monetization sales campaigns.

Once loaded – where loading is not just a one-time activity, as we work with you to setup data load cadences to make sure of continued data capture - you will likely discover through enhanced visibility within the iasset.com platform that your data needs refreshing, either because it was captured for a different purpose, it’s was previously siloed in your disparate systems or it lacks a structure built on a vision of running critical strategic initiatives like asset lifecycle management.

Due to the flexible workflows within iasset.com, you could choose to spend time refreshing data upfront, but more likely as you move through the LIPS lifecycle of land (e.g. net new), invest (e.g. up-sell/cross-sell), protect (e.g. renewal) and surrender (e.g. end of life/refresh), you’ll want to “refresh as you go” – basically work the data as it is presented for a sales action. In real terms, this could be a simple as ensuring that where you’re quoting a contract renewal with a customer recorded in disparate systems with multiple names e.g. Big Bank Plc or Big Bank UK Plc, that these names are linked together using our entity matching tools, so that the individual data elements become automatically bound together and more usable moving forward due to being refreshed.

And once it is refreshed, your installed asset data – the record of everything you’ve previously sold or supported – feeds into iasset.com’s Sales Campaigns module to turn the focus onto growing your business and amplifying your revenues. With our easy to use rules-based wizard, you can quickly build dynamic sales campaigns – for example up-sell, cross-sell or tech refreshes - that the platform then runs automatically, generating pre-priced, pre-validated proposals sent direct to your customer with targeted notifications. Imagine creating hundreds – in some cases thousands – of “unsolicited proposals” that go direct to your customers, each unlocking the power of your installed asset data. This is exactly what the iasset.com platform does for you.

Once these sales campaign driven proposals have been published, iasset.com provides clear visibility through campaign dashboards and opportunity pipelines, so that Executives, Sales Managers and Sales Reps or CX teams can track the status and incorporate these proposals into their discussions with customers. The best case of course is that the customer receives the campaign based proposal and decides to place their order – whether for an up-sell, cross-sell, refresh or other campaign – with zero touch from your teams, adding additional revenue that you might never have realised without iasset.com’s installed asset lifecycle management platform (IALMP).

So as you can now see, instead of hiring expensive data scientists and business intelligence analysts to try and make sense of the countless spreadsheets or disparate systems holding your disorganised data, or worse still doing nothing with your data at all, simply by deploying an instance of iasset.com there is no better time than now to grow your business using your existing data. Because if leveraged effectively, iasset.com will help you protect, expand and grow your revenues. Your sales organisation will absolutely love it and your customers will be much better served.

All you need to do now is reach out to your regional sales office to organise a demo and discussion on how to get started with iasset.com today.