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iasset is an agentic channel revenue automation platform purpose-built for technology vendors, distributors, resellers and MSPs.
The platform helps organisations automate complex quoting, renewals, expansion opportunities and quote-to-cash workflows across multi-tier channel ecosystems - improving operational efficiency, accelerating revenue growth and increasing visibility across the installed base.
iasset was originally developed to solve a major challenge within the technology channel: improving visibility, efficiency and recurring revenue across complex sales and renewal operations.
First implemented within Australian I.T distributor Distribution Central, the platform helped increase renewal rates from 40% to more than 90%, while significantly improving productivity and reducing operational costs.
The impact was immediate - inspiring the founders to launch iasset as a standalone business and extend these benefits to the broader global technology industry.
Today, iasset supports a global customer base and manages over $20 billion in assets for some of the most trusted brands in the IT industry.
We take pride in having built a one-of-a-kind platform tailored specifically to meet the unique needs of the I.T industry.
Scott is an accomplished entrepreneur with over 35 years of experience in the IT industry, specifically within global channels. Before starting iasset.com in 2008, Scott founded extremely successful, award-winning distribution businesses, including Distribution Central (acquired by Arrow ECS), LAN Systems (now part of Westcon-Comstor), and Micro Networks. Scott is extremely passionate about reducing complexities and increasing revenue for IT/IoT vendors, distributors, and resellers which is why he has dedicated over a decade to perfecting the iasset.com platform.
Nick has worked within the IT&T industry for over 30 years and has successfully blended entrepreneurial ventures with a career spanning marketing, product development, sales, and executive management. In addition to co-founding several successful distribution businesses such as Distribution Central (now Arrow ECS) and 1World Systems, Nick held Managing Director roles within these businesses as well as LAN Systems (now part of Westcon Group). Nick holds multiple accolades including induction into the ARN IT Industry Hall of Fame and IT Executive of the Year for CEO Magazine.
Zarina has over 18 years of experience in human resources, with a proven ability in creating highly engaged, fun, and motivated workplaces. She is responsible for all aspects of iasset.com’s people strategy, in particular, performance and capability, talent, and culture. Zarina has worked in various industries including mining, insurance, and learning and development, where she was involved in integration, change management, and start-up operations. Her experience working in fast-paced virtual team environments adds value to the current and future direction of iasset.com.
Elif is a marketing professional with over 19 years of experience developing and executing marketing strategy and demand generation programs. She has a demonstrated history of working within the IT and services industry, from large multinationals to smaller start-ups. Elif has always been passionate about driving go-to-market strategies that deliver tangible business outcomes and growth. In her role at iasset.com, Elif manages all aspects of the global marketing function — from strategy, branding, advertising, media relations, and events, to campaigns and communications.
Michael has over 35 years of experience leading, developing, and deploying leading-edge technology applications. In addition, he has a broad knowledge of the strategic and operational challenges involved in building technology companies. Before co-founding iasset.com with Scott Frew, Michael was CIO of Distribution Central (now Arrow ECS) for over 10 years. He also launched his own company within the financial services sector called Aztech Information Systems in Ireland which thrived into a profitable business with a blue chip client base.
We are adventurous, experimental, and innovative.
We build with technical mastery, exceed expectations, and commit to disciplines.
We encourage open communication, teamwork, and knowledge sharing.
We strive to be one of the best places to work. We are building something truly unique, we are only seeking the best of the best! You’ll have the opportunity to work with some of the finest minds in software development, and have a direct impact on one of the most advanced ecosystem platforms available. Unleash your potential and join our dynamic team today
One of the best things about iasset.com is the people. The executive team are extremely approachable and make me feel like a valued employee. Together, we learn, grow and develop as one team. I’m challenged to be my best every day, because I know that I can help contribute to the success of the business.
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