---
title: ChannelTalks - Optimizing Sales and Removing Friction Part 2
description: ChannelTalks with Doug Caviness from cleverbridge. Our experts explore how businesses can remove friction from their global sales processes and buying experiences. 
---

[iasset.com | Blog ](https://www.iasset.com/blog)

# [ChannelTalks - Optimizing Sales and Removing Friction Part 2](https://www.iasset.com/blog/optimize-sales-remove-friction-cleverbridge-part2)

 Written by [iasset](https://www.iasset.com/blog/author/iasset) | January 18, 2022

 

Part 2 of our ChannelTalks interview with Doug Caviness - Vice President of B2B Strategy and Partnerships at cleverbridge.

In this episode, our experts discuss how technology vendors can benefit from digitally transforming their sales and customer success processes from quote through to payment. They also delve deeper into the iasset.com and cleverbridge collaboration that offers a world-class transaction ecosystem solution for the channel.

[Watch](https://www.iasset.com/blog/optimize-sales-remove-friction-cleverbridge) part one here now.

[View full post](https://www.iasset.com/blog/optimize-sales-remove-friction-cleverbridge-part2)

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