---
title: ChannelTalks - Optimizing Sales and Removing Friction
description: ChannelTalks with Doug Caviness from cleverbridge. Our experts explore how businesses can remove friction from their global sales processes and buying experiences. 
image: https://www.iasset.com/hubfs/Doug_cleverbridge.png
---

[![mix](https://www.iasset.com/hubfs/mix.svg) ![mix-1](https://www.iasset.com/hubfs/mix-1.svg) ](https://www.iasset.com)

- Platform 
    - [Platform Overview](https://www.iasset.com/platform)
    - [How it Works](https://www.iasset.com/platform/how-it-works)
    - [Integrations](https://www.iasset.com/integrations)
    - [Products Quoted](https://www.iasset.com/hardware-software-quoted-through-iasset.com)
    - [Book a Demo](https://www.iasset.com/book-a-demo)
- Solutions for 
    - [IT Vendors](https://www.iasset.com/vendors)
    - [IT Distributors](https://www.iasset.com/distributors)
    - [IT Resellers + MSPs](https://www.iasset.com/service-providers-vars)
- [Methodology](https://www.iasset.com/lips-strategy)
- [Resources](https://www.iasset.com/blog) 
    - [Case Studies](https://www.iasset.com/blog?type=case+study)
    - [Guides](https://www.iasset.com/blog?type=ebook)
    - [Videos](https://www.iasset.com/blog?type=video)
    - [Blogs and Articles](https://www.iasset.com/blog?type=blog)
    - [FAQs](https://www.iasset.com/channel-revenue-automation-faq)
- [Our Company](https://www.iasset.com/about-us)

[![Chat to us](https://no-cache.hubspot.com/cta/default/538985/f70b3f34-d06a-4687-bc8f-d9fce275c316.png)](https://cta-redirect.hubspot.com/cta/redirect/538985/f70b3f34-d06a-4687-bc8f-d9fce275c316)

[![mix](https://www.iasset.com/hubfs/mix.svg) ![mix-1](https://www.iasset.com/hubfs/mix-1.svg) ](https://www.iasset.com)

- Platform 
    - [Platform Overview](https://www.iasset.com/platform)
    - [How it Works](https://www.iasset.com/platform/how-it-works)
    - [Integrations](https://www.iasset.com/integrations)
    - [Products Quoted](https://www.iasset.com/hardware-software-quoted-through-iasset.com)
    - [Book a Demo](https://www.iasset.com/book-a-demo)
- Solutions for 
    - [IT Vendors](https://www.iasset.com/vendors)
    - [IT Distributors](https://www.iasset.com/distributors)
    - [IT Resellers + MSPs](https://www.iasset.com/service-providers-vars)
- [Methodology](https://www.iasset.com/lips-strategy)
- [Resources](https://www.iasset.com/blog) 
    - [Case Studies](https://www.iasset.com/blog?type=case+study)
    - [Guides](https://www.iasset.com/blog?type=ebook)
    - [Videos](https://www.iasset.com/blog?type=video)
    - [Blogs and Articles](https://www.iasset.com/blog?type=blog)
    - [FAQs](https://www.iasset.com/channel-revenue-automation-faq)
- [Our Company](https://www.iasset.com/about-us)

[![Chat to us](https://no-cache.hubspot.com/cta/default/538985/f70b3f34-d06a-4687-bc8f-d9fce275c316.png)](https://cta-redirect.hubspot.com/cta/redirect/538985/f70b3f34-d06a-4687-bc8f-d9fce275c316)

 Video

# ChannelTalks - Optimizing Sales and Removing Friction

###### iasset

 

In this episode of ChannelTalks, we speak with Doug Caviness - Vice President of B2B Strategy and Partnerships at cleverbridge.

Our experts discuss how B2B businesses, particularly those within the technology sector can remove friction within their global sales processes and buying experiences. 

Watch Part 2 of this interview [here](https://www.iasset.com/blog/optimize-sales-remove-friction-cleverbridge-part2). 

### Our speakers

![Box_Caviness[1]](https://www.iasset.com/hubfs/Box_Caviness%5B1%5D.png)

##### Doug Caviness - VP, B2B Strategy & Partnerships - cleverbridge

Doug Caviness is Vice President, B2B Strategy & Partnerships for cleverbridge, a leading provider of global billing & commerce solutions that remove friction from sales processes. His work focuses on sales automation and customer self-service for addressing high velocity / "long tail" customer segments in a channel-friendly way. Doug brings over 20 years of experience in internet commerce, software and IT, having worked with companies ranging from startups to Fortune 500.

[Connect on LinkedIn](https://www.linkedin.com/in/dougcaviness/)

![Nick Verykios bw](https://www.iasset.com/hubfs/Nick%20Verykios%20bw.jpg)

##### Nick Verykios - Chief Strategy Officer - iasset.com

Nick Verykios has been involved with the IT industry for more than 30 years and has successfully blended entrepreneurial ventures with a career spanning marketing, product development, sales, executive/general management and director's duties. As the multi award winning and Industry Hall of Fame inductee, as the CEO of Distribution Central, he steered growth from a start-up business in 2004 to exceed $700 million in revenue in FY 2019, post-acquisition and integration of Arrow Inc.'s ANZ assets.

This tremendous growth cemented Arrow ECS ANZ as one of the largest and most profitable IT&T distributors in the ANZ & APAC regions. Nick managed the successful sale of Distribution Central to Arrow Electronics, Inc. Prior to this, in 1994 Nick founded the IT distributor, 1World Systems Pty Ltd and later, co-directed LAN Systems Pty Ltd, both highly profitable ventures, sold to international IT companies. Both companies were considered to be at the forefront of IT distribution and service procurement with their unique business models further deployed in international companies spanning more than twenty countries. LAN Systems was transformed from a $4m distributor into a highly profitable $160m services organisation in just over five years.

[Connect on LinkedIn](https://www.linkedin.com/in/nverykios/)

Share

[![](https://www.iasset.com/hubfs/fb_icon.svg) ](http://www.facebook.com/share.php?u=https://www.iasset.com/blog/optimize-sales-remove-friction-cleverbridge&utm_medium=social&utm_source=facebook) [![](https://www.iasset.com/hubfs/li_icon.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.iasset.com/blog/optimize-sales-remove-friction-cleverbridge&utm_medium=social&utm_source=linkedin) [![](https://www.iasset.com/hubfs/tw_icon.svg) ](https://twitter.com/intent/tweet?original_referer=https://www.iasset.com/blog/optimize-sales-remove-friction-cleverbridge&utm_medium=social&utm_source=twitter&url=https://www.iasset.com/blog/optimize-sales-remove-friction-cleverbridge&utm_medium=social&utm_source=twitter&source=tweetbutton&text=)

### Comments

[Post a comment](https://www.iasset.com/blog/optimize-sales-remove-friction-cleverbridge#)

## Resources you may like

[Browse all resources](https://www.iasset.com/blog)

[![](https://www.iasset.com/hubfs/QTC-image.png) ](https://www.iasset.com/blog/guide-to-cpq-and-quote-to-cash-automation) Ebook

##### [Guide to CPQ and Quote-to-Cash Automation](https://www.iasset.com/blog/guide-to-cpq-and-quote-to-cash-automation)

Learn how to automate, streamline and scale your quote-to-cash processes and systems. Read our...

[Read More](https://www.iasset.com/blog/guide-to-cpq-and-quote-to-cash-automation)

[![](https://www.iasset.com/hubfs/Wavelink-iasset.png) ](https://www.iasset.com/blog/distributor-wavelink-launches-5thwave-with-iasset) News

##### [Wavelink launches 5thWave with iasset](https://www.iasset.com/blog/distributor-wavelink-launches-5thwave-with-iasset)

IT Distributor Wavelink has launched 5thWave, a solution built on the iasset platform to help...

[Read More](https://www.iasset.com/blog/distributor-wavelink-launches-5thwave-with-iasset)

[![](https://www.iasset.com/hubfs/iStock-2227081216%20copy.jpeg) ](https://www.iasset.com/blog/how-to-apply-agentic-ai-to-your-channel-business) Blog

##### [How to Apply Agentic AI to your Channel Business](https://www.iasset.com/blog/how-to-apply-agentic-ai-to-your-channel-business)

In today’s highly competitive tech landscape, success isn’t just about winning new logos - it’s...

[Read More](https://www.iasset.com/blog/how-to-apply-agentic-ai-to-your-channel-business)

[Browse all resources](https://www.iasset.com/blog/module.content.text_block.cta.url_link.href)

##### Join the community

Receive exclusive insights and the best resources for technology providers.

[Subscribe](https://www.iasset.com/blog/optimize-sales-remove-friction-cleverbridge#)

×

- Product 
    - [Platform Overview](https://www.iasset.com/platform)
    - [How it Works](https://www.iasset.com/platform/how-it-works)
    - [Integrations](https://www.iasset.com/integrations)
    - [Products Quoted](https://www.iasset.com/hardware-software-quoted-through-iasset.com)
    - [Channel Gateway](https://www.iasset.com/channel-gateway-iasset.com)
    - [Book a Demo](https://www.iasset.com/book-a-demo)
- Solutions For 
    - [IT Vendors](https://www.iasset.com/vendors)
    - [IT Distributors](https://www.iasset.com/distributors)
    - [IT Resellers + MSPs](https://www.iasset.com/service-providers-vars)
- Resources 
    - [Resource Library](https://www.iasset.com/blog)
    - [Case Studies](https://www.iasset.com/blog?type=case+study)
    - [Guides](https://www.iasset.com/blog?type=ebook)
    - [Whitepapers](https://www.iasset.com/blog?type=whitepaper)
    - [News](https://www.iasset.com/blog?type=news)
    - [Videos](https://www.iasset.com/blog?type=video)
    - [FAQs](https://www.iasset.com/channel-revenue-automation-faq)
- Company 
    - [About us](https://www.iasset.com/about-us)
    - [Methodology](https://www.iasset.com/lips-strategy)
    - [Partner Program](https://www.iasset.com/partner-program)
    - [Contact us](https://www.iasset.com/contact)
    - [Book a call](https://www.iasset.com/book-a-call)

- Product 
    - [Platform Overview](https://www.iasset.com/platform)
    - [How it Works](https://www.iasset.com/platform/how-it-works)
    - [Integrations](https://www.iasset.com/integrations)
    - [Products Quoted](https://www.iasset.com/hardware-software-quoted-through-iasset.com)
    - [Channel Gateway](https://www.iasset.com/channel-gateway-iasset.com)
    - [Book a Demo](https://www.iasset.com/book-a-demo)
- Solutions For 
    - [IT Vendors](https://www.iasset.com/vendors)
    - [IT Distributors](https://www.iasset.com/distributors)
    - [IT Resellers + MSPs](https://www.iasset.com/service-providers-vars)
- Resources 
    - [Resource Library](https://www.iasset.com/blog)
    - [Case Studies](https://www.iasset.com/blog?type=case+study)
    - [Guides](https://www.iasset.com/blog?type=ebook)
    - [Whitepapers](https://www.iasset.com/blog?type=whitepaper)
    - [News](https://www.iasset.com/blog?type=news)
    - [Videos](https://www.iasset.com/blog?type=video)
    - [FAQs](https://www.iasset.com/channel-revenue-automation-faq)
- Company 
    - [About us](https://www.iasset.com/about-us)
    - [Methodology](https://www.iasset.com/lips-strategy)
    - [Partner Program](https://www.iasset.com/partner-program)
    - [Contact us](https://www.iasset.com/contact)
    - [Book a call](https://www.iasset.com/book-a-call)

[![ia_logo_2018_all_wht](https://www.iasset.com/hubfs/ia_logo_2018_all_wht.svg) ](https://iasset.com/)

Copyright © 2026 iasset.com.   
All rights reserved. | [Privacy Policy](https://www.iasset.com/privacy-policy/)

Connect with iasset.com

[** ](https://www.linkedin.com/company/iasset-com/) [** ](https://twitter.com/iasset_com?lang=en) [** ](https://www.youtube.com/channel/UCGfZjluBeiheriYxglA2_AA)

```json
{
     "@context": "http://schema.org",
     "@type": "Organization",
     "mainEntityOfPage":{
          "@type":"WebPage",
          "@id": "https://www.iasset.com/blog/optimize-sales-remove-friction-cleverbridge",
          "description": "ChannelTalks with Doug Caviness from cleverbridge. Our experts explore how businesses can remove friction from their global sales processes and buying experiences. "
     },
     "url": "https://www.iasset.com/",

     "logo": "https://cdn2.hubspot.net/hubfs/538985/Backgrounds/iasset-logo.png",
     "image": "https://cdn2.hubspot.net/hubfs/538985/iasset-home.png",
     "name": "iasset.com",
     "alternateName": "iasset",
     "description": "iasset.com has been transforming the way in which the technology industry manages its recurring revenue. We do this by automating and streamlining the management of any type of contract.”,
     "address": {
          "@type": "PostalAddress",
          "streetAddress": "Level 12, 35 Clarence St",
          "addressLocality": "Sydney",
          "addressRegion": "NSW",
          "addressCountry": "au",
          "postalCode": "2000"
     },
     "areaServed": {
          "@type": "GeoCircle",
          "geoMidpoint": {
               "@type": "GeoCoordinates",
               "latitude": "-33.8642648",
               "longitude": "+151.20455249999998"
          },
          "geoRadius": "150 km"
     },
     "telephone": "+612 8915 6222",
     "email": "info@iasset.com"
    }
```

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "iasset"
  },
  "dateModified" : "March 11, 2022, 12:30:53 AM",
  "datePublished" : "2021-12-12 22:44:10",
  "description" : "ChannelTalks with Doug Caviness from cleverbridge. Our experts explore how businesses can remove friction from their global sales processes and buying experiences. ",
  "headline" : "ChannelTalks - Optimizing Sales and Removing Friction",
  "image" : {
    "@type" : "ImageObject",
    "url" : "https://www.iasset.com/hubfs/Doug_cleverbridge.png"
  },
  "mainEntityOfPage" : {
    "@type" : "WebPage",
    "id" : "https://www.iasset.com/blog/optimize-sales-remove-friction-cleverbridge"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://cdn2.hubspot.net/hubfs/538985/iasset-logo-new-200px.png"
    },
    "name" : "iasset.com"
  }
}
```