In today’s highly competitive tech landscape, success isn’t just about winning new logos - it’s about protecting and growing the revenue you already have. For IT vendors, distributors, resellers, and MSPs, the challenge is clear: do more with less. That means closing deals faster, retaining customers longer, unlocking expansion revenue, and scaling operations, all while managing the ever-growing complexity of the channel.
Traditional sales tools can no longer keep up and channel businesses must reimagine the way in which they operate.
As Agentic AI reshapes the future of work and enterprise automation, channel businesses can no longer rely on traditional sales tools and spreadsheets. They need agents - intelligent, autonomous systems that take action on their behalf. By embedding agents into sales workflows, channel businesses can automate quoting, renewals, upsells, refreshes, EOL motions, and more without waiting on human intervention.
The result? Faster revenue, reduced churn, greater efficiency, operational resilience, and a scalable sales engine that almost runs on autopilot. If you’re wondering which agentic AI solution best fits your needs as an IT vendor, distributor or MSP, the answer is - an Agentic Channel Revenue Automation Platform.
An agentic channel revenue automation platform is not just another dashboard or set of analytics. It’s a system that “acts” and not just “informs”. It continuously ingests data (like sales, POS, asset, contract and renewal data), interprets what needs to happen next, and then automatically initiates the next actions - such as generating quotes, scheduling renewals, triggering refresh campaigns, or identifying expansion opportunities.
The “agentic” part means the platform behaves like an intelligent agent, rather than simply surfacing insights, it takes autonomous action across the revenue lifecycle. This can span across the entire quote to cash process including configuration, quoting, ordering, renewals, expansion and more - all while supporting the multi-tier complexity of the IT channel.