In part two of our interview with Jay McBain - Principal Analyst, Channel Partnerships & Alliances at Forrester Research, we capture some of Jay's most valuable advice to date. He provides insight into the significant opportunity present for the traditional channel to grow up to x100 in size, by moving from a linear supply chain to ecosystem tech.
Together, our experts explore what it takes to become the next trillion dollar tech business with a three point business plan that every technology vendor should consider.