Forrester 2020 Channel Trends - Part 1

In the first of our three-part video series with Forrester's Jay McBain, we revisit Jays' 2020 channel trend predictions and explore where the channel is at. With the economic impact of the global pandemic, we review whether these predictions have become a reality and how the pandemic has accelerated or decelerated these trends.

Part one dives into the first three predictions:

• Indirect Sales Will Shrink Every Year For The Next Decade
• Marketplaces Make Their Mark
• Channel Leaders Contemplate A Trifurcated Channel Model

Enjoyed Part 1? Watch Part 2 here now.