---
title: Embracing Connected Sources of Truth
description: Disconnected data silos can stifle operational excellence. Connect your different systems including ERP, CRM, marketing automation, ITSM.
image: https://www.iasset.com/hubfs/connected-silos.jpg
---

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# Embracing Connected Sources of Truth

![Scott Frew](https://www.iasset.com/hubfs/Backgrounds/Scott_new_web.jpg)

###### Scott Frew

[ @ScottFrew ](https://twitter.com/ScottFrew)

In the fast-paced realm of modern business, data is the lifeblood that fuels growth, innovation, and strategic decision-making. However, many organisations find themselves grappling with a notorious obstacle: disconnected data silos.These fragmented pockets of information, often guarded by metaphorical gatekeepers, can stifle progress and hinder the quest for operational excellence. To grasp the conundrum of disconnected data, I use the analogy - data as individual Lilypad’s floating on a tranquil pond. Each Lilypad represents a distinct data source, contributing its unique perspective to the business ecosystem. However, these independent data islands often fail to communicate effectively, preventing the realisation of their collective potential. This imagery underscores the urgency of weaving these separate strands into a cohesive tapestry of insights.

The challenge of disconnected data becomes even more pronounced in the context of global channels. Imagine valuable data dispersed among distributors, VARs/SPs spanning the globe. 

The barriers to efficient collaboration and data exchange can become monumental, impeding the flow of insights and hindering strategic endeavours.

Traditionally, the concept of a "Single Source of Truth" has been heralded as the ultimate goal in data management. I have been guilty of using it myself! However, it's time to rethink this approach. Instead of confining ourselves to a singular, authoritative source, let's consider a more dynamic proposition: "Connected Sources of Truth." This shift acknowledges that the true power of data lies not in isolation, but in interconnection.

Existing data silos, ranging from ERP and CRM to ITSM, Marketing Automation, License Management, Cloud Billing/Consumption, and Dial-Home systems, each serve a valuable purpose within their domains. They dutifully execute their functions, but there's a catch.

RevTech (Revenue Technology), such as iasset, introduces a compelling twist. It's not just about extracting value from individual data sources; it's about orchestrating a harmonious convergence of these truths to ignite new revenue streams.

Imagine every data silo as a note in a grand symphony, contributing its unique tone to the overall melody of business success. The most innovative businesses take it a step further. They extend the symphony of connected truths beyond their organisational boundaries, encompassing their entire channel ecosystem.

This visionary approach capitalises on the potential of interconnected insights, creating a ripple effect that spans partners, customers, and collaborators. It's crucial to recognise that each of these data truths is valid and essential within its context. 

However, their true transformative power is only fully realised when they are linked together. The potential for enhanced decision-making, actionable insights and operational efficiency becomes boundless when the barriers between these silos are broken down.

The era of isolated data silos is giving way to a new paradigm of connected truths. By embracing the concept of "Connected Sources of Truth," organisations can transcend the limitations of individual data silos and harness the collective power of their data ecosystem.

The symphony of silos, directed by the baton of RevTech, (I know I am really pushing out the analogy) has the potential to revolutionize businesses, driving growth, innovation and profitability.

So, as you navigate the dynamic landscape of modern business, remember that it's not just about one truth; it's about the symphony of truths that harmoniously shape success.

 

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