Chat to us
Chat to us

ChannelTalks with Karl Soderlund - Palo Alto Networks



In this episode of ChannelTalks, we speak with Karl Soderlund - Senior VP for Worldwide Channel Sales at Palo Alto Networks.

Our experts discuss why customer lifetime value should be the most important metric for today's technology vendors and how Palo Alto Networks have successfully executed value selling over the years. In addition, they explore the Operational Technology market, its convergence with IT and what this means from a security standpoint.

Enjoyed Part 1? Watch Part 2 of this interview here now.

Our speakers

Karl Soderlund - Senior VP, Worldwide Channel Sales - Palo Alto Networks

Karl Soderlund is Senior Vice President of Worldwide Channels at Palo Alto Networks where he is responsible for global channel strategy and sales ensuring the company's mission is aligned with the award winning NextWave Program.

Soderlund has over 25 years of experience in senior leadership roles in networking & security. Karl has been recognized as a Channel Chief by CRN eight times, including the last three years at Palo Alto, while also being named to CRN’s Exclusive list of 50 most influential Channel Chiefs in 2020. Prior to joining Palo Alto Networks, Soderlund held senior executive roles at Aruba, Cisco, Fortinet and other industry leaders.

Connect on LinkedIn

Nick Verykios bw
Nick Verykios - Chief Strategy Officer -

Nick Verykios has been involved with the IT industry for more than 30 years and has successfully blended entrepreneurial ventures with a career spanning marketing, product development, sales, executive/general management and director's duties. As the multi award winning and Industry Hall of Fame inductee, as the CEO of Distribution Central, he steered growth from a start-up business in 2004 to exceed $700 million in revenue in FY 2019, post-acquisition and integration of Arrow Inc.'s ANZ assets.

This tremendous growth cemented Arrow ECS ANZ as one of the largest and most profitable IT&T distributors in the ANZ & APAC regions. Nick managed the successful sale of Distribution Central to Arrow Electronics, Inc. Prior to this, in 1994 Nick founded the IT distributor, 1World Systems Pty Ltd and later, co-directed LAN Systems Pty Ltd, both highly profitable ventures, sold to international IT companies. Both companies were considered to be at the forefront of IT distribution and service procurement with their unique business models further deployed in international companies spanning more than twenty countries. LAN Systems was transformed from a $4m distributor into a highly profitable $160m services organisation in just over five years.

Connect on LinkedIn

Scott Frew bw
Scott Frew - CEO & Founder -

Scott is a seasoned entrepreneur with more than 30 years' experience building IT companies across Asia Pacific. Scott established in 2008 as the world's first global channel ecosystem for the entire supply chain. has received numerous awards including CRN's Top 50 Emerging Vendors in 2013 and 2014. Scott was also a founder and Executive Chairman of Distribution Central and oversaw its growth from a five-person staff and $1.7 million turnover to more than 160 employees across two countries with revenues exceeding $520 million. The company is a recipient of numerous awards, including BRW Fast 100 awards, 2009 Deloitte Fast 50 Australia and Deloitte Fast 200 APAC. Prior to acquiring Distribution Central, Scott built MarketEntry (Europe), a business consulting company helping small technology companies reach and manage their growth potential which was acquired in 2004. He also founded LAN Systems Pty Ltd (Australia), which rapidly became the largest network distributor in the region and was acquired in 2000. Scott also co-founded Micro Networks Australia Pty Ltd, which was acquired in 1990.

Connect on LinkedIn



Post a comment

Resources you may like

Nailing Customer Success within your IT business

Customer Success has evolved throughout the years, from a strategy primarily focused around reducing churn,...

Read More
Forrester 2020 Channel Trends - Part 2

  In the second of our three part video series with Forrester's Jay McBain, we dive even deeper into...

Read More
Forrester 2020 Channel Trends - Part 1

  In the first of our three-part video series with Forrester's Jay McBain, we revisit Jays' 2020 channel...

Read More