Complex, manual and fragmented processes continue to create friction across the channel sales cycle, yet many organisations still accept it as “the way things have always been done.”
But in today’s channel economy, that mindset is becoming increasingly unsustainable.
In this episode of ChannelTalks, we sit down with industry analyst and CEO of Channelnomics, Larry Walsh, to unpack the real cost of “business as usual”. Drawing on recent conversations with vendors, distributors, resellers, and MSPs, Larry shares insights into the biggest challenges impacting vendor and partner growth today.
We also explore the growing cost of trying to build systems internally, where transformation projects consume years of investment and internal resources, yet still fail to deliver the frictionless experience businesses are aiming for - or never fully reach completion.
Key takeaways:
What is slowing channel growth
The hidden cost of operational friction
Why many internal transformation and build projects fail to deliver
The risks of relying on widgets or make-shift solutions
What leading channel organisations are doing to modernise operations
Discover what leading organisations are doing differently to reduce friction, modernise operations, improve partner collaboration, and create scalable foundations for long-term growth in today’s IT channel.